Shannon McGauley

smcgauley@impactsse.com

Shannon McGauley’s 15 years of expertise in talent relations and creative branding combined with her extensive background and contacts in sports and entertainment brings unique insight and awareness to the ever-changing world of entertainment marketing.

Working with clients such as NBA Cares, Tiger Woods Foundation and The Elizabeth Glazer Pediatric Aids Foundation has allowed Shannon to use her relationships and talent resources to enhance corporate community and grassroots initiatives.  As corporate brands look for ways to rise to the challenge of being better community partners, Shannon has provided the link that allows them to reach their business goals by associating with high profiled celebrities that add synergy to their projects and platforms.

As founder and CEO of Yastique, a creative talent relations and sports marketing firm based in Los Angeles since 2001, Shannon has successfully bridged traditional gaps among media, sports and entertainment and philanthropy to produce the kind of events and programming that launch careers and catapult celebrities to superstar status.  The client roster is long, and includes the NBA, The May Company, Coca-Cola, Twentieth Century Fox, Lowes Cineplex, EA Sports, Paralympic Gold Medalist Marlon Shirley, CNN, EA Games and NBC Universal to name a few.
Her creativity and drive on behalf of her clients has raised tens of millions of dollars for celebrity and athlete charities, including Tiger Woods Foundation, LeBron James Foundation, Alonzo Mourning Charities, Lakers Foundation, Net Gain, Wounded Warriors Foundation, Stand Up 2 Cancer, Breast Cancer Research, and Cedars Sinai Sports Spectacular.

Prior to owning her own shop, McGauley had a trailblazing 10-year career with Turner Broadcasting and TNT, where she developed and grew the Talent Relations Department into a major engine of the entertainment company.    This department’s impact on increased viewership and sponsorship and improved visibility is considered a driving force behind TNT’s current position as a premier cable network. 

As Vice President of Sports Talent Relations, she managed appearances of celebrities and athletes in network promotions, live events, original movies, syndicated series and philanthropic endeavors like UNICEF.   Her efforts strengthened the network's sports relationships and increased the network's profile with the National Basketball Association and the National Football League.  Shannon also developed cross-promotional opportunities for Turner Broadcasting and the Time Warner companies through grass roots marketing events and programs.  Using her relationships, she created high-profile, cross-promotional events that featured celebrities such as George Clooney, Sarah Jessica Parker, James Brown, Tiger Woods, Shaquille O'Neal, Serena Williams, to name a few.